We are living organisms, and thus a natural approach to immune support and daily, proactive defense makes perfect sense. Beneficial bacteria are living organisms that play a vital role in our immune and digestive systems. The problem is most of the foods we eat are not naturally rich in these cultures. This is why we advocate supplementing our diets with vital strains of key cultures, delivered in a whole-food medium. New Chapter believes in the power of whole-food nourishment and the holistic approach natural remedies provide. New Chapter has found that certain foods & herbs, when sufficiently concentrated and intelligently blended, can promote healthy immune function.