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The NOW Foods company started in Illinois and was born from a life-long love of nutrition and healthy foods. Since 1968 NOW’s mission has been to provide value in products that empower healthier lives, and the company continues to do so today.
NOW has always remained true to the original family vision – to meet consumer needs for healthy foods by offering affordable, high-quality natural products.
To this day, NOW is still a family-owned company and has grown to become one of the natural product industry’s most recognizable brands, providing one of the most extensive lines of natural products available.
The manufacturing process is controlled by NOW Foods from start to finish, ensuring that every step of the product journey meets their stringent standards for quality and safety, while at the same time fostering a dedication to environmental sustainability.
Health food products and supplements at NOW Foods are manufactured in their two production facilities that are located in Illinois and Nevada in the United States.
From day one, NOW was created to empower healthy living and over the years it has established itself as a reputable company in the health and wellness sector. NOW Foods USA is a legacy, family-owned brand, and prides themselves on being relentless about making the supplement and natural products industry better.
The mission at NOW Foods is to provide value in products and services that empower people to lead healthier lives.
Quality First
As a leading natural products company for over 50 years, their dedication to superior quality has always involved sustainable sourcing, transparency at all levels, and exclusive testing methods that go above and beyond.
NOW doesn’t take their commitment to quality lightly as they own and operate one of the best private laboratory facilities in the industry, performing up to 16,000 tests and analyses every month. All tests are performed in their labs using cutting-edge instrumentation and performed by their very own trained scientists. The comprehensive testing they perform includes screening to ensure the absence of adulterants and contaminants, and analyses to verify identity and potency.
NOW is widely recognized in the Health Food & Supplement Industry with numerous awards and recognitions, a testament to the innovation and quality that go into every one of their products.
Committed to Certification
NOW Foods is invested in the quality of their products and reputation as a company which is why they pride themselves on their many certifications. These labels of quality include USDA Organic, Non-GMO Project Verified, UL® National Brand Certification Program, Informed Sport, National Animal Supplement Council (NASC), Cruelty-Free, and more.
Committed to the Environment
As a natural products manufacturer and a company that is dedicated to empowering healthier lives, NOW is committed to responsible stewardship of our planet through the reduction of their carbon footprint and sustainability initiatives, such as sustainable ingredients sourcing, environmentally friendly packaging, green facilities, and eco-partnerships and certifications.
NOW Foods will actively prioritize quality ingredients at the most affordable prices for their customers all while making sure there is a minimal impact on the environment.
What’s more, their facilities utilize energy-efficient systems and technology to maximize their green efforts.
Committed to Community
NOW doesn’t hesitate to give back to those in need by donating to local charities, disaster relief, Habitat for Humanity, conservation, environmental causes, and more. NOW will continue to give to charitable efforts that enhance the lives of those less fortunate.
At NOW Foods, their health food and supplement products are as close to nature as possible, formulated without artificial ingredients, and minimally processed. NOW Foods has a passion for seeking the best quality materials while leaving out any unacceptable ingredients in all of their products.
This is important because NOW Foods is all about delivering products that are clean and potent, and that work. Their large collection of natural health products targets all sorts of health concerns and goals such as immunity, heart health, pregnancy, detox, digestion, stress, and more.
NOW Foods has a selection of over 1,400 products including herbs, sports nutrition formulas, vitamins, essential oil, beauty formulas, minerals, natural foods, and more.
There are quite literally thousands of choices available for you according to your preferences, needs, and health concerns. Below we will explore some of their popular products and category supplements:
NOW Hyaluronic Acid Firming Serum
Hyaluronic Acid is a natural substance that retains moisture and is found in the greatest concentrations in the skin, joints, and eye sockets.
It is produced naturally by the body however production declines with age which is why Hyaluronic Acid is often recommended to help slow the signs of aging while improving the texture and appearance of the skin.
NOW’s high potency Hyaluronic Acid Serum naturally reduces the appearance of fine lines and smoothes the skin’s surface to protect delicate tissues while balancing moisture levels.
NOW Better Stevia
Better Stevia Liquid is an alcohol-free, calorie-free, low glycemic, natural plant-based sweetener that makes a perfect substitute for sugar & artificial sweeteners. NOW Better Stevia contains pure Stevia extract, easily utilized by the body and metabolized in the same way nutrients are. With a taste that is naturally 60-100 times sweeter than refined sugar, a tiny amount is all it takes to sweeten your favourite beverages, foods, and desserts! At NOW we take special measures to preserve Stevia's natural qualities in this unique, pure, better-tasting Stevia.
NOW Better Stevia utilizes the whole leaf extract to retain the pure sweetness in real Stevia, as opposed to other products containing only isolated fractions. We treat our Stevia with a special enzymatic process that results in a clean, superior-tasting sweetener. Our attention to quality guarantees freshness in every serving and gives Better Stevia a well-rounded sweet taste that is very close to that of pure sugar, without the calories or guilt.
NOW Curcumin Phytosome
Curcumin, the active polyphenolic extract of Turmeric Root, is one of the best scientifically investigated plant compounds. However, Curcumin's health-supporting properties depend on limited oral absorption. NOW Bio-Curcumin Phytosome is a patented Curcumin complexed with phosphatidylcholine that clinically demonstrates increased absorption and bioavailability, as compared to standard Curcumin extracts.
Clinical studies also show that bio-Curcumin Phytosome provides potent antioxidant activity. It can also support a balanced inflammatory response and can promote healthy joint mobility and flexibility.
NOW foods have impressively extended its reach and mission to live healthy to more than 100 countries around the world.
Though purchasing is available through their website, you can find also find a list of their many international distributors to find a location near you that carries the NOW Foods product list.
Shop our NOW Foods selection at Vitasave Canada where you will find an impressive collection of their health food products and supplements. The best part? Vitasave offers all NOW products at discounted prices helping you save 25-40% of what you would expect to pay at regular retail pricing.