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Pure Vita Labs, a Canadian-based brand, is an extension of FitFoods, a manufacturer and distributor of sports nutrition products owned by Jim McMahon.

Pure Vita Labs is headquartered in Port Coquitlam, British Columbia, Canada.

PVL supplements demonstrate an unwavering commitment to developing and protecting the highest quality sports supplements through rigorous testing and certifications.

To ensure product safety, PVL relies on comprehensive Quality Control safety tests. These tests encompass various aspects, starting with verifying that the products are safe for human consumption. This involves rigorous testing for mold, yeast, salmonella, E. coli, and other harmful bacteria. PVL's dedication to safety extends to testing for heavy metals, such as lead, mercury, and cadmium, ensuring that their products meet stringent standards.

In their pursuit of excellence, PVL takes an additional step when it comes to dairy ingredients like whey protein (whey isolate and whey concentrate). They are proud to be one of the few dietary supplement facilities in the world that conduct extra tests specifically for pathogenic bacteria. These measures are part of their rigorous export food safety process, emphasizing their commitment to protecting consumers' health and well-being.

PVL products undergo a range of additional tests to validate their quality and efficacy. This includes tests such as Informed Choice drug testing, Ingredient Identity verification, Ingredient Potency assessment, and True Bound Protein analysis.

As part of their commitment to overall health and wellness, PVL prioritizes the use of natural ingredients, consciously avoiding the inclusion of artificial flavors, colors, or sweeteners.

PVL supplements are made in Canada at their state-of-the-art, GMP-certified manufacturing facility.